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Dior taps Rihanna for advertising campaign. A full-length campaign film released as the fourth chapter in the Secret Garden saga. Filmed by Steven Klein in the château and gardens of Versailles. ~Rihanna for Dior~

27 June 2013

Fendi FW 2012/2013: Joan Smalls (The Baguette & Ankle Boots)

Fendi FW 2012/2013: Joan Smalls

The Baguette

The Fendi baguette handbag was first designed in 1997 by Silvia Venturini Fendi. She is the current head of accessories for the fashion house and daughter of founder Adele Casagrande Fendi. Since it's creation, over 700 variations of the bag have been designed in a variety of fabrics, colors, sizes, beadwork and unique embellishments. Only a few months after the release of the first Fendi baguette bag in 1997, it became an international success! This chic and trendy bag was honored in the Spring of 2000 by The Fashion Group International and received an award for "Excellence in Accessory Design."

The Fendi baguette is regarded as a fashion iconic piece and was popularized even further by Sarah Jessica Parker in the hit HBO television series "Sex in the City." When the Fendi baguette was loaned to Sarah for her to carry as a fashion statement for Carrie Bradshaw (the main character of the show who splurged often on luxury clothes, shoes and accessories), it not only placed "Sex in the City" on the fashion map but catapulted the Carrie Bradshaw character into the highly acclaimed role of fashion icon.

For the 2012 Fendi Fall/Winter advertising campaign, model Joan Smalls showcases a couple of beautiful dark red baguettes: one made of short-haired fur-like wool with a snake-skin art deco-inspired center closure and the other just in a smooth classic leather with a traditional double F logo closure. In a behind-the-scenes photo where we catch a glimpse of Fendi's creative director and self-appointed photographer Karl Lagerfeld, Joan Smalls appears to be holding a classic purple baguette.

Ankle Boots

Whether you are able to get your hands on a pair of Fendi's tall ankle boots are the short ones from the Fall Winter 2012/2013 collection, you are sure to turn heads in these fashion-forward stunners!

Karl Lagerfeld working in collaboration with Silvia Venturini Fendi created a beautiful assortment of ankle boots for the season using the styling of color-blocking with touches of geometric detailing. Joan Smalls models both versions of these stylish Fendi ankle boots in the 2012 Fall Winter advertising campaign displaying how polished the Fendi outfit looks with the addition of not just a great Fendi handbag but also a great pair of Fendi ankle boots. I have always been a fan of Fendi shoes and for this 2012/2013 Fall Winter season I must say that the ankle boots offer the most pizazz.